Horizon 25 was an IPG Mediabrands’ all-staff event, bringing teams together to celebrate achievements, run skill-building breakouts, and look ahead to the future.

We were tasked with creating a fresh brand identity for the event that felt distinct but recognisable.

From digital screen graphics and way-finding signage to custom presentation decks, printed name badges, and on-site photography, we delivered a unified design system that transformed the venue and created an immersive experience from keynotes to evening drinks.