Fend is a design studio crafting content that is purpose-led, bold, and built to scale.
We help ambitious teams express what they do through clear, credible brand identities and creative systems – making them easy to understand and hard to ignore.
In short, we design for clarity.
Our people
We’re founder-led, with over 20 years’ combined experience bringing brands to life, from small startups to global organisations.
Noel Cullen Creative Director & Co-Founder
Chris Howell Creative Director & Co-Founder
Our services
Across digital design, print design, photo, video and audio, we can handle it all, to leave you with a cohesive design language and a stronger brand message.
Our values
Our five core values shape our approach to what we create, and who we create it for.
We measure them against new partnerships, the UN’s Sustainable Development Goals, and our creative decision-making.
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We prioritise brands and sectors that demonstrate a commitment to environmental stewardship.
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We seek partnerships that embrace bold and imaginative approaches to storytelling, branding, and marketing.
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We work with brands that are authentic and transparent in their messaging, values and beliefs.
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We value partnerships that promote inclusivity and diversity, amplifying underrepresented communities and challenging stereotypes.
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We work with brands that give back to their communities, and advocate for meaningful change.