Decoded

No-nonsense thought leadership.

Decoded is an advertising industry intelligence platform, offering insight, thought leadership and trend reports to advertisers across EMEA.

We were tasked with rebranding the platform from the ground up, creating a set of guidelines that would capture the essence of this no-nonsense, future-facing resource.

What we did:

Brand identity
Logo
Guidelines

Taking inspiration from Morse code, the logo spells the letter D with a stylised dash-dot-dot.

The shape also echoes the colon and forward-slash from the HTTP protocol, aligning the brand with its tech and digital focus.