Decoded is an advertising industry intelligence platform, offering insight, thought leadership and trend reports to advertisers across EMEA.

We were tasked with rebranding the platform from the ground up, creating a set of guidelines that would capture the essence of this no-nonsense, future-facing resource.

Taking inspiration from Morse code, the logo spells the letter D with a stylised dash-dot-dot. The shape also echoes the colon and forward-slash from the HTTP protocol, aligning the brand with its tech and digital focus.